Why You Should Partner With Mission-Driven Companies
The days of doing business for the sake of doing business are gone. Many of today’s most successful companies are mission-driven, not business-driven. Mission-driven companies are making not only record profits, but also big impacts in their communities and the world.
But what exactly does it mean to be “mission-driven”?
It all comes down to what drives the decision-making. When a company is driven by business opportunities, its leadership makes decisions in order to make more money. When a company is driven by its mission, its leadership makes decisions in order to advance the mission. These companies strive to uplift their employees, customers and communities while meeting their business objectives. They don’t just do well; they do good.
Facility and property managers can help their organization demonstrate its commitment to its mission and values by partnering with mission-driven companies. Mission-driven suppliers support the greater good in a variety of ways, such as using products that don’t harm the environment, paying employees a fair wage, and managing the supply chain ethically.
Here are four reasons your company should partner with mission-driven companies.
1. Better Recruitment
Today’s employees want more than a stable, well-paying job; they want a sense of purpose. Millennials in particular—who are now America’s largest adult workforce—are laser-focused on their company’s mission. In fact, most college-educated millennials believe the primary purpose of a business is to improve the world.
Study after study has shown that a company’s mission is a huge consideration when considering a job offer:
- 62% of workers said they’d take a pay cut to work for a company with a mission that mirrored their own values.
- That figure jumped to 78% for Millennials.
- Two-thirds of workers said the reason they join a company is its mission—not pay or benefits.
When you partner with mission-based suppliers, you help show potential employees that you are serious about your own mission and increase the likelihood of attracting the right people.
2. Better Service
Employees who derive meaning and significance from their work are three times more likely to stay with their organizations. Mission-based service providers have lower turnover, meaning their employees stay longer. That means better service for you.
When your suppliers have lower turnover, the benefits for you include:
- Employees have more experience and therefore do better work.
- Service is more consistent and reliable.
- Safety incidents decrease.
- Security concerns are minimized.
- Projects can be completed with lower risk.
In the service industry as a whole, employee turnover is a huge issue. In the commercial cleaning industry in particular, turnover averages a shocking 200%. If your supplier is busy focusing on finding new employees, they aren’t going to be able to focus on you.
3. Better Engagement
We’ve all heard of the Great Resignation. The pandemic caused many employees to rethink their careers and their lives, and many aren’t liking what they’re finding. They feel more motivated when their job has purpose and meaning. And a motivated employee is an engaged employee.
High employee engagement results in:
- 37% lower absenteeism
- 25% lower turnover (in high-turnover organizations)
- 65% lower turnover (in low-turnover organizations)
- 48% fewer safety incidents
- 41% fewer quality incidents
- 21% higher productivity
- 22% higher profitability
Mission-driven companies have more engaged employees, and your employees will be more engaged when you partner with them. It’s a win-win.
4. Better Support
Mission-driven brands have stronger support from American consumers than those purely motivated by money. Consumers want to support companies that they trust and believe in.
A recent survey of 1,000 Americans found that:
- 79% are more loyal to mission-driven companies
- 78% would tell others to buy from them
- 73% would defend them
- 67% feel companies with a mission care more about them and their families
- 67% are more willing to forgive such a company for a mistake
When you make it known that you are contributing to the well-being of the world by focusing on your mission and partnering with similar companies, your customers will notice.
At APEX Group, our mission is to deliver delight and advance our social mission by installing, maintaining and restoring beautiful interiors for image-conscious companies. Whether we are providing pro bono disinfection services to a nonprofit through our Community Giveback Program, sponsoring a meeting of Women in Facility Management, or keeping literally tons of construction materials out of the landfill through our Texas Carpet Recycling brand, we are committed to making a difference and having a positive impact on both people and the planet. Give us a call today at 844-462-7391 to find out how partnering with us can help advance your environmental, social and governance (ESG) goals.